“In order to contribute to climate change mitigation, we need to start by changing our habits. We want to encourage people to walk more and use cars less,” says Vlada Musvydaitė-Vilčiauskė, CEO and founder the Lithuanian start-up Walk15. The purpose of the young company is to inspire employees and customers of other companies with health and sustainability matters through active walking.
“Over the past year, we have established international cooperation, gained strong strategic partners, started expansion in different countries”, says Vlada Musvydaitė-Vilčiauskė. More than 500 international companies have used this solution and organised Walking Challenges.
The goal of the Challenges is to contribute to individual health and fitness as well as to sustainability and environmental protection. Last year, for example, the world's first oak grove was planted in Lithuania together with ERGO. A challenge is currently being run by DKV, a member of the ERGO Group, in Germany. With each step, virtual trees are collected, which are converted into real trees that will be planted at the end of the challenge.
Vladas Lašas, Chairman of the Board of the Lithuanian business angels network LitBAN, is enthusiastic about the idea: “The start-up’s motto is very simple, but it reflects our challenges today: living in the midst of technology means less and less movement because almost everything can be solved remotely. Although we all know that only by being active will we remain healthy, there is usually not enough time.”
Everyone can try the #walk15 app and its functionalities now by joining the DKV Walking Challenge: