Smart Data

How to gain more knowledge for your next customer dialogue

Are you interested in digital marketing, customer management and marketing automation? Alexander Hombach, CRM expert at ERGO, talks about data-based optimisation of customer interaction in an audio interview (German only) led by Jörg Reinnarth.

Jörg Reinnarth from the CINTELLIC Consulting Group is an expert in the field of multi-channel customer management / marketing automation. For his regular podcast format in German, More Profit with Marketing Automation, he has now interviewed Alexander Hombach, who is responsible for Customer Relationship Management (CRM) at ERGO.

The almost 50-minute conversation between the two experts is themed:

"With more knowledge into the customer dialogue"

Click here for the podcast (German only):


Alexander Hombach, Head of CRM at ERGO Group

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