Why are partnerships with fintechs - or start-ups in general - so important for ERGO? And what do the start-ups get out of cooperating with such a big player? In his opening speech at this year's DIA, which took place in Amsterdam on 29 and 30 June 2022, ERGO CDO Mark Klein spoke enthusiastically about the factors for successful innovation management and the benefits of cooperation between large companies and start-ups.
For the ERGO CDO, the fact that large companies are characterised by well-rehearsed and structured processes explicitly does not mean that they do not also have to prove themselves time and again. So how do established companies get fresh impulses? How do they know when it's time to change? And in which direction? In other words, how do large companies catch the "innovative spark" again and again when they have already been successful in their field of business for many years and do not feel any acute pressure to change?
For Mark Klein, this requires three things:
ERGO is therefore deliberately working with a select group of start-ups and is focusing on long-term cooperation: "We want quality instead of quantity," underlines Mark Klein: "We want to establish a close and respectful cooperation from which both sides benefit."
Joint developments should have a sustainable effect and "not just be a gimmick", the ERGO CDO appeals - and points to the strengths of a large company that benefit the smaller cooperation partners: "As an established company, we bring extensive industry know-how, established processes and a large amount of data that are fundamental for insurtechs". In addition, start-ups could benefit from strong networks and the level of awareness of established companies among their customers, in the industry and in society. "Such cooperation can take the start-up's development to the next stage of its own life cycle," Mark Klein envisages.
ERGO was also represented on the DIA stage by Hanbing Ma, Head of Innovation Management and Max Lipa, IT Innnovation Manager. Hanbing Ma, together with Ilana Fletcher from Air Doctor, presented ERGO Travel Insurance's cooperation with the start-up: "Air Doctor's unique customer journey fits perfectly with our philosophy. We want to provide a hassle-free insurance experience for all our customers." Max Lipa also presented the cooperation with tech 11: "We show that it is possible to create or modify an insurance product and build a suitable online sales route based on it - as a complete no-code scenario."
If you want to know what else was going on - here is the official website of the DIA:
There are also numerous impressions of the conference on Twitter and LinkedIn under the hashtag #DIAAMS.