Nicolas Konnerth, Head of Voice at ERGO, is exploring the possibilities of AI-supported sentiment analysis. As part of his master's thesis, he asked himself whether an artificial intelligence is able to recognise people's opinions on the basis of their tweets. To make a long story short: In principle, it's possible.
The terms “sentiment analysis” or “opinion mining” are not new to people who deal with speech technology. However, conventional methods have their limits and often a text classified as positive is not as positive as thought. This is because keywords alone are usually not enough to accurately determine a sentiment.
With the help of artificial intelligence, much more reliable analyses are possible, says Nicolas Konnerth, Head of Voice at ERGO. He describes in detail the challenges for the success of a machine learning algorithm in the analysis of texts in his new LinkedIn essay (in German):